Sending standard
How we send.
Cold outbound is regulated, and inboxes are defended. We operate as if both things are true - because they are, and because the same discipline that keeps you out of trouble is the discipline that gets mail delivered.
The standard
§ 01-
1.1
Dedicated sender domains
Cold mail sends from dedicated secondary domains, never from your primary. Your main domain's reputation is never put at risk.
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1.2
Full authentication
Every sender domain carries SPF, DKIM, and DMARC, configured and verified before the first send.
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1.3
Warmed inboxes, conservative caps
Inboxes warm before campaigns send, and daily volume stays inside conservative caps. No blasts, ever.
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1.4
A human reviews every message
AI drafts; a person reviews. Every message passes a human review gate before it sends.
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1.5
Working unsubscribe, real address
Bulk-class campaigns carry a working unsubscribe and a physical mailing address, and opt-outs are honored promptly.
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1.6
Suppression lists, everywhere
Opt-outs and do-not-contact entries are suppressed across every campaign we run for you, permanently.
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1.7
Kill-switches and test files
Every workflow ships with a test file and a kill-switch. If something drifts, sending stops; it doesn't quietly continue.
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1.8
Versioned and auditable
Every workflow change is committed and reviewable, so there's a record of exactly what ran, and when.
What we won't do
§ 02-
2.1
Promise guaranteed placement
Nobody can honestly guarantee inbox placement, reply rates, or booked meetings. Anyone who does is telling you what you want to hear.
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2.2
Send from your primary domain
Not for a test, not for a single campaign, not because it's faster. Your primary domain stays out of cold outbound entirely.
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2.3
Hold your credentials
Access is granted by OAuth and revocable by you at any time. We never store your passwords or API keys.
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2.4
Blast a purchased list
Every list is built for your market, then enriched and verified before a single message goes out.
This page describes our operating standard. It's how we work, not legal advice.
§ 03 - Contact
hello@pipelinebureau.comQuestions about any of the above? Ask. The willingness to explain our sending practices in detail is part of the point.